Marketing Blog

7 Ways to Improve Your Email Marketing Results

When the Internet was new, everyone loved hearing that distinctive “You’ve got mail!” But how about now? Do people feel the same way? Is email marketing still a worthwhile tactic for businesses?

The simple answer is: ABSOLUTELY!

Email marketing has a 3800% (yes, that’s two zeroes) return on investment (ROI), and brings in $38 for every $1 spent. And when you adopt marketing automation – to...

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Why You Need to Prioritize a Video Marketing Strategy in 2017

Having an effective video marketing strategy can be key to your company’s marketing success; here are some business video marketing strategies you can use. 

There’s no question about it. Video is huge and the ways businesses can cash in on the benefits are growing exponentially. When it comes to marketing your business, video should play a huge role – and you can’t be afraid to invest in it.

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How Facebook Messenger Ads Work for Your Real Estate Business

If you’re in real estate, you now have another way to directly market yourself; here’s how Facebook Messenger ads work to help you get more buyer and seller clients.

Facebook is pushing businesses toward messaging in every way possible. And why not? Facebook Messaging is a fantastic way to market in this digital age to any audience – including buyers and sellers in the real estate market.

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7 Key Elements of a Great Logo Design [CHECKLIST]

“Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs.” ― Karl Lagerfeld

What if we were to say “Coca Cola” or “Twitter”, or even “Toys R Us?” Chances are, your mind immediately thought of the logos of each of these well-known companies. A great logo design will instantly call the brand to mind. The logo is...

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10 Facebook Tips for Real Estate Agents to Help You Sell More Homes

With more than 1.79 billion monthly active users, Facebook can be a powerful resource for real estate agents – both for the brokerage and the individual agents.

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How We Helped This Real Estate Company Boost Sales by Over 30% in 1 Year

If you’re like most real estate companies, you probably struggle with common business challenges: how to sell more homes, how to increase the number of referrals you receive, how to recruit more agents, how to motivate your agents, etc...

And even if you’re on your game with the services you provide, there are any number of marketing issues that may be hindering you from reaching your peak...

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Get Sweet on Facebook Ads in Your Valentine's Day Marketing

Still looking for last-minute Valentine's Day marketing ideas to drive more sales to your business? If you haven't done any Facebook advertising yet, there's still time! Nearly 8 out of 10 people who talk about Valentine’s Day gifts on Facebook are ages 18–44, and nearly two-thirds of Americans don’t begin planning until a week or less before the holiday. Translation: this is a KEY time to...

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Should I Create Instagram Ads For My Business?

Instagram is the fastest growing social network on the Internet, so it makes sense that this platform is becoming one of the top digital channels for marketers. Instagram ad revenue is expected to overtake Google and Twitter’s ad sales in the U.S. in just two years. In fact, as of September, Instagram had 500,000 advertisers trying to reach its 500 million monthly active users, and Credit...

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Higher Education Marketing Strategies & Trends for 2017

The 2017 marketing trends are all about diving into the most current ways and formats for engaging with prospects.  So what’s the climate like right now for reaching student prospects? It’s all about social media and video.

Before you read on, know this: You need to budget ample amounts of your marketing budget to digital ad spending. A September 2016 report from eMarketer shows that by the...

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Why you need to start advertising on Facebook Messenger

You’ve probably gotten the word about how Facebook has opened up Messenger for brands as an advertising portal. But do you know what makes this new ad strategy a very big deal for you? Read on!

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