Marketing Blog

How Do Search Engines Work? [Infographic]

It's incredibly important for businesses - both brick-and-mortar and digital - to have some basic answers to the question, "how do search engines work?" if they want their businesses to be found online. Knowing the paths search engines like Google and Bing take when deciding what search results to show someone can determine whether or not you get that person as your next customer or sale. 

So...

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Best University Websites 2017: 5 Things They All Have in Common

Best university websites 2017: These sites create bridges to prospective students and their families. Here are some great examples of colleges doing it right.

Your university’s website is one of the most important investments you’ll make in when it comes to the marketing you do to recruit more students to your school.

So, what makes a great university website? Read on to find out what the best...

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Social Media Marketing Industry Report 2017

Is it your job to use social media to help market your business? Well, you're in luck!

A new report has just come out from a leading industry organization, Social Media Examiner, to help marketers and those in charge of marketing their business understand the “who, what, where, when, and why” of social media. If you run a small business, this is also a must-read for you, since social media...

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Marketing Strategies for Higher Education: Retargeting Tips for Higher Ed Marketers

Chances are, high school students surfing around the Internet, scoping out potential colleges, aren’t going to decide they want to apply to your school the first time they come across your website. They’re not going to think immediately that what you’re offering is so awesome, that it jumps to the top of their “dream schools” list, and they try to convince their parents to spend their...

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Trying to Recruit Students to Your College? Brand 'the Experience'

Colleges need to do more than offer great programs to attract students these days. Their marketing and brandingneeds to tell potential students that they’re buying into a great “experience” – especially with today’s hefty price tags. Here’s how colleges can brand themselves to attract the talent they need to keep their doors open.

Just like many other businesses, colleges and universities...

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How to Write a Press Release – That Actually Gets Read

When it comes to how to write a press release, you need to remember to include killer headlines and subject lines, while utilizing the “hamburger” technique and SEO tricks.

Say buh-bye to the old-fashioned press releases you knew to be true about 5 years ago, because guess what, they’ve changed! Great press release examples now feature killer headlines and subject lines, key utilization of the...

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All You Need to Know About the Latest Facebook Updates

The recent Facebook changes can help you get more insights about your ad campaign, share your location via Messenger, live stream from your computer and more!

It’s almost a full-time job keeping up with all of the Facebook updates that the company keeps rolling out. But if you rely on Facebook to help promote your business – especially if you use Facebook ads – it’s important for you to stay...

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5 Ways Social Media Listening Can Benefit Your Business (Free E-Book)

When you don’t pay attention to what your audience is saying, you’re missing out on huge opportunities to be a responsive brand or company, and to show potential customers that you’re going above and beyond what may be expected in terms of customer service.

What are your customers’ pain points? What do they love about your product or service? What are those in your industry talking about? All...

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7 Ways to Improve Your Email Marketing Results

When the Internet was new, everyone loved hearing that distinctive “You’ve got mail!” But how about now? Do people feel the same way? Is email marketing still a worthwhile tactic for businesses?

The simple answer is: ABSOLUTELY!

Email marketing has a 3800% (yes, that’s two zeroes) return on investment (ROI), and brings in $38 for every $1 spent. And when you adopt marketing automation – to...

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Why You Need to Prioritize a Video Marketing Strategy in 2017

Having an effective video marketing strategy can be key to your company’s marketing success; here are some business video marketing strategies you can use. 

There’s no question about it. Video is huge and the ways businesses can cash in on the benefits are growing exponentially. When it comes to marketing your business, video should play a huge role – and you can’t be afraid to invest in it.

...

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