Marketing Blog

Marketing Strategies for Higher Education: Retargeting Tips for Higher Ed Marketers

Chances are, high school students surfing around the Internet, scoping out potential colleges, aren’t going to decide they want to apply to your school the first time they come across your website. They’re not going to think immediately that what you’re offering is so awesome, that it jumps to the top of their “dream schools” list, and they try to convince their parents to spend their...

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Trying to Recruit Students to Your College? Brand 'the Experience'

Colleges need to do more than offer great programs to attract students these days. Their marketing and brandingneeds to tell potential students that they’re buying into a great “experience” – especially with today’s hefty price tags. Here’s how colleges can brand themselves to attract the talent they need to keep their doors open.

Just like many other businesses, colleges and universities...

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How to Write a Press Release – That Actually Gets Read

When it comes to how to write a press release, you need to remember to include killer headlines and subject lines, while utilizing the “hamburger” technique and SEO tricks.

Say buh-bye to the old-fashioned press releases you knew to be true about 5 years ago, because guess what, they’ve changed! Great press release examples now feature killer headlines and subject lines, key utilization of the...

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All You Need to Know About the Latest Facebook Updates

The recent Facebook changes can help you get more insights about your ad campaign, share your location via Messenger, live stream from your computer and more!

It’s almost a full-time job keeping up with all of the Facebook updates that the company keeps rolling out. But if you rely on Facebook to help promote your business – especially if you use Facebook ads – it’s important for you to stay...

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5 Ways Social Media Listening Can Benefit Your Business (Free E-Book)

When you don’t pay attention to what your audience is saying, you’re missing out on huge opportunities to be a responsive brand or company, and to show potential customers that you’re going above and beyond what may be expected in terms of customer service.

What are your customers’ pain points? What do they love about your product or service? What are those in your industry talking about? All...

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7 Ways to Improve Your Email Marketing Results

When the Internet was new, everyone loved hearing that distinctive “You’ve got mail!” But how about now? Do people feel the same way? Is email marketing still a worthwhile tactic for businesses?

The simple answer is: ABSOLUTELY!

Email marketing has a 3800% (yes, that’s two zeroes) return on investment (ROI), and brings in $38 for every $1 spent. And when you adopt marketing automation – to...

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Why You Need to Prioritize a Video Marketing Strategy in 2017

Having an effective video marketing strategy can be key to your company’s marketing success; here are some business video marketing strategies you can use. 

There’s no question about it. Video is huge and the ways businesses can cash in on the benefits are growing exponentially. When it comes to marketing your business, video should play a huge role – and you can’t be afraid to invest in it.

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How Facebook Messenger Ads Work for Your Real Estate Business

If you’re in real estate, you now have another way to directly market yourself; here’s how Facebook Messenger ads work to help you get more buyer and seller clients.

Facebook is pushing businesses toward messaging in every way possible. And why not? Facebook Messaging is a fantastic way to market in this digital age to any audience – including buyers and sellers in the real estate market.

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7 Key Elements of a Great Logo Design [CHECKLIST]

“Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs.” ― Karl Lagerfeld

What if we were to say “Coca Cola” or “Twitter”, or even “Toys R Us?” Chances are, your mind immediately thought of the logos of each of these well-known companies. A great logo design will instantly call the brand to mind. The logo is...

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10 Facebook Tips for Real Estate Agents to Help You Sell More Homes

With more than 1.79 billion monthly active users, Facebook can be a powerful resource for real estate agents – both for the brokerage and the individual agents.

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