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Marketing Blog

Snapchat, Instagram and Pinterest, Oh My! How Colleges and Universities Can Best Engage With Their Students on Every Major Social Media Platform

Fall college schedules are in full swing! Now that your students are hitting their groove, it’s prime time to focus on higher education social media marketing to increase student engagement on campus and create lifelong brand advocates. Effectively utilizing social media to engage college students is the key to making that happen.

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Using Social Media to Recruit College Students: Here's How to Rock It 🎓

Are you effectively using social media to recruit college students to your institution? It’s more than just throwing up a Facebook page; here’s how to rock it.  

Are you using social media to recruit college students to your institution? Or, better yet: Are you effectively using social media for recruitment?

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Email Marketing Best Practices – 29 Tips From the Pros

Make database segmentation a key part of your email marketing strategy, and watch your email campaigns take off. 

Email is an incredibly efficient way to market to your audience. Your email list ideally is filled with what's called a "warm audience" - subscribers who intentionally opted-in to hear from you on a regular basis. It's a lot easier to sell to that audience than a "cold" one -...

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CMK Marketing CEO Weighs in on SEO Trends in 2017

"SEO is a constantly evolving area of our industry. It can never be 'one and done' when it comes to any SEO work we do for a client."

Search engine optimization (SEO) is tough. It's something one constantly has to stay on top of to be good at it, and it's often confusing to marketers and business owners who know they need SEO, but who aren't exactly sure what it is or how to "do it right." But...

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Facebook Changes 2017: Latest Updates to Facebook Groups

Facebook recently made some HUGE updates to Facebook Groups; here are the 5 biggest Facebook changes in 2017 for groups, so far, and how they affect you.

Although Facebook always seems to be making changes and improvements (not all changes are considered improvements by everyone!) to its booming social media platform, one of their most recent sets of Facebook changes in 2017 so far is to...

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Stop Believing These SEO Myths - Like, Yesterday

The majority of web traffic is driven by search engines, specifically Google, Bing and Yahoo! Search engines are the primary method of navigation for pretty much all internet users. So it's really important for you to understand how to optimize your website for search so that it you can get the maximum potential traffic.

Want to learn how a search engine works? Click here to find out!

Search...

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How Do Search Engines Work? [Infographic]

It's incredibly important for businesses - both brick-and-mortar and digital - to have some basic answers to the question, "how do search engines work?" if they want their businesses to be found online. Knowing the paths search engines like Google and Bing take when deciding what search results to show someone can determine whether or not you get that person as your next customer or sale. 

So...

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Best University Websites 2017: 5 Things They All Have in Common

Best university websites 2017: These sites create bridges to prospective students and their families. Here are some great examples of colleges doing it right.

Your university’s website is one of the most important investments you’ll make in when it comes to the marketing you do to recruit more students to your school.

So, what makes a great university website? Read on to find out what the best...

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Social Media Marketing Industry Report 2017

Is it your job to use social media to help market your business? Well, you're in luck!

A new report has just come out from a leading industry organization, Social Media Examiner, to help marketers and those in charge of marketing their business understand the “who, what, where, when, and why” of social media. If you run a small business, this is also a must-read for you, since social media...

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Marketing Strategies for Higher Education: Retargeting Tips for Higher Ed Marketers

Chances are, high school students surfing around the Internet, scoping out potential colleges, aren’t going to decide they want to apply to your school the first time they come across your website. They’re not going to think immediately that what you’re offering is so awesome, that it jumps to the top of their “dream schools” list, and they try to convince their parents to spend their...

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