Ok so it's 2016, Facebook still exists, the channel is becoming even more popular, and you're still not utilizing it for your business? Let's fix that! Sure it takes time, commitment, and strategy to utilize Facebook correctly, but if you want to be successful, aren't you already doing those things in all other areas of your business, especially if you're a small business? Get started now and learn how to use Facebook for your small business.There's always some sort of excuse that plagues marketers about social media, and more specifically Facebook. However, the use of Facebook can help to elevate your small business by giving you the opportunity to directly engage with customers, thus allowing you to have a pulse on what they're wanting and looking for in your business.
So let's get to it! After reading this post, there will be no reason why you can't have a strategic plan on how to use Facebook for your small business. Not only will we provide you with top tips on how to get started, but we're also going to give you a free in-depth e-book on how to attract customers with Facebook.
How to use Facebook for Your Small Business: Getting Started
Step 1: Define your objectives
Before you start, define your objectives for Facebook. Sure you want to get more business, but what brand doesn't? Think about why the heck people want to follow you or become a fan. What do you have to offer consumers that will get them over to your website or into your stores? What have you done or are currently doing for the community?
Not sure what your objectives could entail? Here are some thought starters:
- Drive in-store sales
- Increase online sales
- Launch new products
- Build awareness
Step 2: Understand your audience.
A lot of times brands think they know their audience, but to successfully run a Facebook page for your business, you really need to understand who you are targeting and what actions you'd like that audience to take. It's best to think of your Facebook fans as people who would visit your online or actual storefront. Sure viral content and cute quotes get a lot of action, but are the people sharing and taking those actions the ones who will actually become leads for your business?
We recommend understanding your audience or what we inbound marketing peeps call, your buyer personas. Creating various buyer's personas is a good starting place and practice before you dive-in to using Facebook for your business. Defining your buyer personas will help you to understand what is of interest to these key people and aid you in the creation of your Facebook content down the line.
Once you create your buyer personas and understand your audience, you can begin efficiently and effectively creating Facebook content that will help to generate leads.
Step 3: Optimize and share your profile.
Facebook is pretty helpful in prompting you to fill out various forms upon creating your profile, so utilize them! Fill out the About page and be sure to include:
- An overview of what your business has to offer
- A link to your website
- Any other info that will help prospects understand your business better
It's also important to notify people that your Facebook page now exists. Utilize existing customers, friends, and family who would be willing to connect with your business on Facebook, if you simply asked them to do so. Sending a friendly email asking for Likes and positive reviews will take your page to the next level. Not wanting to send an email? Not to worry! Through Facebook you can easily invite friends to like your page or even upload a list of email contacts!
If you've completed the getting started steps above, learn how to develop content & lead generation strategies, champion content creation, and maximize customer acquisition through advertising in our free in-depth guide on how to attract customers with Facebook right here. .