Marketing Blog

Higher Education Marketing Strategies & Trends for 2017

Stop spending money on ineffective, expensive higher ed PR campaigns. Adopt paid search and dig deep into these higher education marketing trends for 2017, and use strategies that work. 

The 2017 marketing trends are all about diving into the most current ways and formats for engaging with prospects.  So what’s the climate like right now for reaching student prospects? It’s all about social...

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Why you need to start advertising on Facebook Messenger

You’ve probably gotten the word about how Facebook has opened up Messenger for brands as an advertising portal. But do you know what makes this new ad strategy a very big deal for you? Read on!

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Top SEO Trends 2017: What they mean for your business

One of the best things you can invest in when it comes to marketing your business is Search Engine Optimization (SEO). Having a website that does great with organic SEO not only will increase traffic to your site and bring you new potential customers, but it will make your money go further when you decide to do any paid digital search campaigns.

If you want to stay ahead of your competition in...

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Video Marketing 2017: Trends, Tips & How Your Business Can Benefit

We love videos. We love making videos. We love watching videos. We love the outstanding stats on the effectiveness of video to reach target audiences. That’s why we love that 2017 will be a year for lots more live video!

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Web Design Trends 2017: From Chatbots to geometrics, white space and virtual reality

Looking to update your website or for a new look altogether? Now is the time!

From functionality to color and typography, 2017 will be a year full of creative strides and new visual concepts that will revitalize your website. Let’s take a look at some trends expected to take web design by storm this year.

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Why You Need to Move to the New Facebook Pixel – NOW!

If you’re the one at your company in charge of running Facebook ads, you likely know about the Facebook pixel and how helpful it is in strategizing your ad campaigns. If you are familiar with what we’re talking about and already LOVE the new Facebook pixel, skip down to “What is happening to the old conversion pixel” subsection to find out more about your looming deadline to switch over to...

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Latest Facebook Updates Can Affect How You Run Ads

April 6, 2017 Updates

(This is an update to a blog posted in January 2017, to update you on more recent changes with Facebook ads)

If you're at all active on Facebook and use it to help promote your business, you know it can be a job in and of itself to just keep up with all of the changes and updates. They seriously happen about once a week. 

We just found out about some sweet new Facebook...

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5 of the Biggest Marketing Challenges for Small Business Owners

As a small business owner, you regularly face many challenges. Some challenges are quite unique to the small business and others are pretty much a universal struggle for all business owners. You are responsible for hiring the best talent and training them. You must work at increasing sales, meeting payroll, filing taxes, and handling the customer service issues – all with a smile.

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Marketing Predictions 2017: Artificial Intelligence in Marketing Rules

2016 has been a year of fast changes in digital marketing. It seemed like we were in a constant state of reacting to whatever changes came down from Google, Bing, Facebook, et al. Yet the trends that dominated revolved around audience personalization and targeting.

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How to use Facebook Ads for Your Holiday Marketing

If you’ve been online at all during the past several weeks, you’ve been the target of tons of holiday shopping ads. Has your business been among the many contenders for customer holiday spending bucks?

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