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Marketing Blog

Email Marketing Best Practices – 29 Tips From the Pros

Make database segmentation a key part of your email marketing strategy, and watch your email campaigns take off. 

Email is an incredibly efficient way to market to your audience. Your email list ideally is filled with what's called a "warm audience" - subscribers who intentionally opted-in to hear from you on a regular basis. It's a lot easier to sell to that audience than a "cold" one -...

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7 Ways to Improve Your Email Marketing Results

When the Internet was new, everyone loved hearing that distinctive “You’ve got mail!” But how about now? Do people feel the same way? Is email marketing still a worthwhile tactic for businesses?

The simple answer is: ABSOLUTELY!

Email marketing has a 3800% (yes, that’s two zeroes) return on investment (ROI), and brings in $38 for every $1 spent. And when you adopt marketing automation – to...

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