Marketing Blog

Best University Websites 2017: 5 Things They All Have in Common

Best university websites 2017: These sites create bridges to prospective students and their families. Here are some great examples of colleges doing it right.

Your university’s website is one of the most important investments you’ll make in when it comes to the marketing you do to recruit more students to your school.

So, what makes a great university website? Read on to find out what the best...

Continue Reading

Marketing Strategies for Higher Education: Retargeting Tips for Higher Ed Marketers

Chances are, high school students surfing around the Internet, scoping out potential colleges, aren’t going to decide they want to apply to your school the first time they come across your website. They’re not going to think immediately that what you’re offering is so awesome, that it jumps to the top of their “dream schools” list, and they try to convince their parents to spend their...

Continue Reading

Higher Education Marketing Strategies & Trends for 2017

Stop spending money on ineffective, expensive higher ed PR campaigns. Adopt paid search and dig deep into these higher education marketing trends for 2017, and use strategies that work. 

The 2017 marketing trends are all about diving into the most current ways and formats for engaging with prospects.  So what’s the climate like right now for reaching student prospects? It’s all about social...

Continue Reading

Subscribe to Email Updates