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Marketing Blog

7 Key Elements of a Great Logo Design [CHECKLIST]

“Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs.” ― Karl Lagerfeld

What if we were to say “Coca Cola” or “Twitter”, or even “Toys R Us?” Chances are, your mind immediately thought of the logos of each of these well-known companies. A great logo design will instantly call the brand to mind. The logo is...

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Using Social Media Marketing to Stand Out Before, During, & After Your Next Education Technology Conference

Are you looking to get more leads at your next education conference?

Attending conferences as an education technology organization is all about making face-to-face connections with the people (ideally the decision makers) who could potentially find value in the products or services you offer. However, with most conferences lasting only a couple of days - and some even hours - how can you most...

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10 Email Marketing Tips Inspired by The Beatles [Infographic]

Email marketing is a fickle beast. It's difficult enough keeping your list of contacts growing with relevant new subscribers, let alone getting those subscribers to actually open your emails and care about what you have to say. Thanks to our friends over at SmartMail (with a little help from The Beatles), you can sail off in a yellow submarine full of high click-through rates and engaged...

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Facebook Ads for Credit Unions: Beginner’s Guide to Getting Started

Guess what?! Your credit union customers are on Facebook. With nearly 2 billion monthly active users and roughly 65% of them logging in every single day, we can say that with confidence - regardless of industry or business size. We’ll be the first ones to admit that credit unions and the banking industry isn’t the sexiest topic coming through the feed, but with the right strategy and some...

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7 Ways to Create a Killer Marketing Video [Infographic]

There's no denying the power of video in today's digital landscape. When's the last time you opened your Facebook or Instagram feeds without seeing auto-play videos or sponsored video ads? You probably can't even remember at this point! With over 500 million people watching video every single day on Facebook alone, it's time for marketers to buckle down and position video towards the top of...

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Take it to the Bank: Using Facebook for Credit Unions

Is your credit union or community bank on Facebook?

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Snapchat, Instagram and Pinterest, Oh My! How Colleges and Universities Can Best Engage With Their Students on Every Major Social Media Platform

Fall college schedules are in full swing! Now that your students are hitting their groove, it’s prime time to focus on higher education social media marketing to increase student engagement on campus and create lifelong brand advocates. Effectively utilizing social media to engage college students is the key to making that happen.

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Using Social Media to Recruit College Students: Here's How to Rock It 🎓

Are you effectively using social media to recruit college students to your institution? It’s more than just throwing up a Facebook page; here’s how to rock it.  

Are you using social media to recruit college students to your institution? Or, better yet: Are you effectively using social media for recruitment?

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Email Marketing Best Practices – 29 Tips From the Pros

Make database segmentation a key part of your email marketing strategy, and watch your email campaigns take off. 

Email is an incredibly efficient way to market to your audience. Your email list ideally is filled with what's called a "warm audience" - subscribers who intentionally opted-in to hear from you on a regular basis. It's a lot easier to sell to that audience than a "cold" one -...

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CMK Marketing CEO Weighs in on SEO Trends in 2017

"SEO is a constantly evolving area of our industry. It can never be 'one and done' when it comes to any SEO work we do for a client."

Search engine optimization (SEO) is tough. It's something one constantly has to stay on top of to be good at it, and it's often confusing to marketers and business owners who know they need SEO, but who aren't exactly sure what it is or how to "do it right." But...

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