There's no denying the power of video in today's digital landscape. When's the last time you opened your Facebook or Instagram feeds without seeing auto-play videos or sponsored video ads? You probably can't even remember at this point! With over 500 million people watching video every single day on Facebook alone, it's time for marketers to buckle down and position video towards the top of their digital strategy.
We know what you're thinking...
"I don't have the time or the budget to create high quality videos for my business."
Forget production teams and "Lights, Camera, Action!" callouts - with amazing advances in smart-phone technology, easy-to-use video apps, and websites offering reasonably inexpensive video production, there's no excuse for falling off the video bandwagon. Businesses across all industries are using video to increase the shareability of their content, help educate potential customers as they move through your sales funnel, and increase the engagement and attention their posts receive across social media. You should be, too!
Follow these best practices for creating a winning marketing video:
Props to MicroCreatives for putting this awesome infographic together!
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