When it comes to Search Engine Optimization (SEO), most people know their site needs it, they're just not sure exactly what it is and/or how do go about doing it. Sound familiar?
Well you're not alone!
SEO is, in a nutshell, the process and methods utilized to get traffic from the "organic” (Read: "free") search results on search engines like Google, Bing and Yahoo. It's an increasingly important component to your marketing - one that you can't afford to ignore. The better your site's SEO, the better you will rank in search results, drive traffic to your website, and increase awareness of your site by the robots that dictate which sites are awesome and authoritative and which are not to the search engines.
There are many aspects to SEO, from the words you use on your page and photo captions, to articles you link to within your own site - and who links to you from the outside - to the overall user experience. (Yes, that matters in SEO land.)
Yes, there's a lot of strategy and work that goes into boosting a site's SEO value - some parts of which are much better left to SEO experts to work their magic - but there are some immediate things you can do RIGHT NOW to boost your site's SEO and to start sending search engines the message that your site is:
- Easy to navigate
- An overall good user experience
Here's what you can start doing TODAY!
The key takeaway from this handy chart?
There are a number of ways to boost your site's SEO value - some of which you can do yourself, without being a techie who knows their way around the back end of your website. To really do SEO well, however, you need to spend time on these tasks and others; SEO needs to be an integral part of everything you do on your website - whether it's adding new content or photos, creating new pages optimized for mobile, or incuding relevant links inside your content.
As we wrap up, we'd love to know: what are some of your BIGGEST SEO questions? We'll be try to answer them in upcoming posts. We want to help you succeed! If you have any questions at all or need help, don't hesitate to contact us; we'll be happy to help! We're SEO experts so you don't have to be!
And if you want more great info on SEO and what works - and doesn't - anymore, click on the button below to get our free guide, "SEO Myths You Should Leave Behind."
In this guide, you'll learn:
- 17 SEO myths you NEED to leave behind
- 17+ helpful SEO tips to start implementing
- Simple SEO tricks you can utilize to set you apart from competitors
- How to effectively and efficiently improve your organic search strategy
Up your SEO game and get found by more potential customers today!