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Marketing Blog

Using Social Media Marketing to Stand Out Before, During, & After Your Next Education Technology Conference

Are you looking to get more leads at your next education conference?

Attending conferences as an education technology organization is all about making face-to-face connections with the people (ideally the decision makers) who could potentially find value in the products or services you offer. However, with most conferences lasting only a couple of days - and some even hours - how can you most...

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10 Email Marketing Tips Inspired by The Beatles [Infographic]

Email marketing is a fickle beast. It's difficult enough keeping your list of contacts growing with relevant new subscribers, let alone getting those subscribers to actually open your emails and care about what you have to say. Thanks to our friends over at SmartMail (with a little help from The Beatles), you can sail off in a yellow submarine full of high click-through rates and engaged...

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Email Marketing Best Practices – 29 Tips From the Pros

Make database segmentation a key part of your email marketing strategy, and watch your email campaigns take off. 

Email is an incredibly efficient way to market to your audience. Your email list ideally is filled with what's called a "warm audience" - subscribers who intentionally opted-in to hear from you on a regular basis. It's a lot easier to sell to that audience than a "cold" one -...

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7 Ways to Improve Your Email Marketing Results

When the Internet was new, everyone loved hearing that distinctive “You’ve got mail!” But how about now? Do people feel the same way? Is email marketing still a worthwhile tactic for businesses?

The simple answer is: ABSOLUTELY!

Email marketing has a 3800% (yes, that’s two zeroes) return on investment (ROI), and brings in $38 for every $1 spent. And when you adopt marketing automation – to...

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