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Marketing Blog

Why You Need to Move to the New Facebook Pixel – NOW!

If you’re the one at your company in charge of running Facebook ads, you likely know about the Facebook pixel and how helpful it is in strategizing your ad campaigns. If you are familiar with what we’re talking about and already LOVE the new Facebook pixel, skip down to “What is happening to the old conversion pixel” subsection to find out more about your looming deadline to switch over to...

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Latest Facebook Updates Can Affect How You Run Ads

April 6, 2017 Updates

(This is an update to a blog posted in January 2017, to update you on more recent changes with Facebook ads)

If you're at all active on Facebook and use it to help promote your business, you know it can be a job in and of itself to just keep up with all of the changes and updates. They seriously happen about once a week. 

We just found out about some sweet new Facebook...

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How to use Facebook Ads for Your Holiday Marketing

If you’ve been online at all during the past several weeks, you’ve been the target of tons of holiday shopping ads. Has your business been among the many contenders for customer holiday spending bucks?

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10 Cool Ways to Use Facebook Live for Your Business or Brand

Sure, Facebook Live is the latest - and greatest? - in live video streaming. But how can you use it to grow the audience or customer base for your business or brand? We've got some inspiration for you in that area!

First, here's some background: Facebook Live is a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. 

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Facebook Live: What it is, and Why Your Business Should Use it [Infographic]

Live video takes top place on most every list for what’s trending in marketing in 2017. So what’s all the buzz about?

To compete, Facebook recently launched Facebook Live, a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. Videos can last up to 90 minutes, and appear in News Feed and on the broadcaster's Page or...

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Everything you need to know about Twitter's Moments feature

Now that you’ve probably got hashtags all figured out, Twitter is changing up the game! Instead of searching for the best stories happening on Twitter by using hashtags, you simply click on the Moments tab prominently displayed on the top menu bar of your Twitter page. Here you will find compelling content that already exists on Twitter, but organized and presented in a straightforward,...

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How Social Media Can Impact Your Business

Did you ever wonder how social media could really impact your business? Well guess what, you're in luck!  Today we're sharing TechCo's post that showcases 11 entrepreneurs and the importance of social media for their business. One of those entrepreneurs is our very own super awesome CEO, Liza Viana!

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Facebook vs. Instagram: Which to Apply to Your Business

Social media is really not a "one-size-fits-all" platform. Each channel, meaning Facebook, Twitter, Instagram, LinkedIn, and Snapchat, really need to be treated separately and what works on one doesn't always work on another. Not only that but sometimes it may not make sense for you or your business to be on all of them (yep, we said it!). A customized approach to each feed may better help...

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How to Use Facebook For Your Small Business: Getting Started + Free In-Depth Guide

Ok so it's 2016, Facebook still exists, the channel is becoming even more popular, and you're still not utilizing it for your business? Let's fix that! Sure it takes time, commitment, and strategy to utilize Facebook correctly, but if you want to be successful, aren't you already doing those things in all other areas of your business, especially if you're a small business? Get started now and...

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