Social media is really not a "one-size-fits-all" platform. Each channel, meaning Facebook, Twitter, Instagram, LinkedIn, and Snapchat, really need to be treated separately and what works on one doesn't always work on another. Not only that but sometimes it may not make sense for you or your business to be on all of them (yep, we said it!). A customized approach to each feed may better help satisfy your business objectives PLUS you'll hit your target demo with pertinant info at the right place, right time, and in the format of their preference.
Let's dive a little deeper into two platforms specifically, Facebook and Instagram, and the reasons users are on those channels. From there we'll show you how to apply the learnings and which is best to use for your business.
According to research from Facebook IQ and Ipsos Connect, the primary appeal of Facebook is to connect with family and friends. On the other hand, the primary appeal of Instagram is connecting users with people they know while also using the platform to follow celebrities, influencers, brands, and humor accounts. Check out this handy chart we created using the data found in this survey to showcase the differences between Facebook and Instagram.
When it comes to your own business, think about your buyer personas or target demographic. Better yet, don't just think about them, take the time to really learn about them along with when, how, and through which channel they like to communicate. Pair that with awesome content and you're off to a great start in obtaining meaningful leads/customers through your social channels.
Wanting to dive deeper with regards to Facebook? Download our FREE in-depth guide for attracting customers with Facebook today!